Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Tuesday, July 9, 2013

Why Is the song Cups so catchy

Cups by Anna Kendrick is currently shooting up the billboard charts and at the moment her Vevo on YouTube has 28 million views and counting.

The movie Pitch Perfect is where the song comes from and has been out for a while and can now be found in Redbox, So why is it gaining popularity now and why cant I get it out of my head? why do I get excited when it comes on the radio and why am I going to tell friends that its a good song.

The book Contagious: Why things catch on by Jonah Berger lays out a simple science that contributes to this phenomenon. The pattern that he lays forward is what he calls S.T.E.P.P.S. I definitely recommend reading his book to get the full insight but from what I understand it can be directly applied to my current favorite actress/music producer's hit.

STEPPS stand for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.

Social Currency comes from our own status, people like things that make them look good or improve their status so something that will provide them social currency is something they are more likely to share with a friend. Being able to know that the song came first from the movie is one of those "I was there first" credits in Social Currency no matter how annoying it may be when your friends say it we all do it because we all like things that make us look better. Many people, myself included, will add other insights to elevate their status even more which in all practicality is just more free publicity for Anna and Cups.

Triggers are things that make you think of the song. Great example is how everyone listened to the Awful song by Rebecca Black on Fridays. The day of the week reminded you of the song so you listen to it. The triggers for cups are plenty. Every time you eat and see a cup you might be triggered to think of the song. The very popular and almost becoming a cult classic movie Pitch Perfect is also a trigger anytime someone watches it or talks about it, which will then lead to you wanting to listen to the song. Acca-anything singing shows and sitcoms are becoming so popular that the movie Pitch Perfect was even made so the hit show Glee could make someone think of the movie which then leads people to think of the song Cups.

Emotion is simple, this is a song about someone who is going to miss you when you are gone which tugs at all sorts of emotions including but not limited to love, and appreciation or lack thereof. So the emotion might motivate you to listen to the song or share it with a friend.

Public obviously this song has been public and publicized during Anna's rounds on the late night talk shows, the movie being out, and social media.

Practical Value is that the song is actually musically solid. A catchy beat and quality vocals combined with lyrics that connect create a song worth listening to. This aspect cannot be underrated since we live in a world where content is the main driver of everything.

Stories come when you can talk with your friend about it and how it happened. In this case, Anna's character played this song during the tryout for the Bardon Bellas in the movie pitch perfect I was at the movie with Johnny the first time I saw it and I just thought it was so cool.

This is a practical application onto this song of  Jonah Berger's principals should be an example to you of how things catch on. Could you do something that might catch on? What about your life could spread like wildfire? How can you apply these STEPPS to spreading your faith and making disciples of Christ?

Just want to listen to the song? Here ya go!

As Always thanks for your time and giving this a read. If you enjoyed it share it with friends, you can do so easily with one of the buttons below. I pray that you will embrace life in the Love and Grace offered to you through Jesus Christ, and that you will always remember Jeremiah 29:11.  – For I know the plans I have for you declares the Lord, Plans to Proper You and not for harm, Plans with Hope for the Future.

Wednesday, May 22, 2013

Social Media as a tool in Ministry - Facebook "pages"

So the concept of using a social media platform to distribute information to people is not a new concept. However people are discovering new and better ways to use the tools that are currently available. 

Most Recently I have personally started what Facebook calls a "public figure" page. The effort is to maximize utility of Facebook as a communication tool, specifically for me in ministry. Not many church workers are doing this yet but I think it is something that we all should do. So I want to discuss the reasons behind using Social Media as a tool and how that can impact both good and bad in our lives and ministry.

Why a "public figure" page?

quite simply here because there is not specification for Church Worker, Pastor, or any other religiously affiliated title that is specific. Other professionals get to use pages specifically titled for their line of work like "politician" "teacher" "artist" "writer" and many others, the title that most appropriately fits a person in local church ministry is "public figure." We have chosen to live our lives as an example to others and therefore become a figure for the public to look to, we should hide nothing of ourselves it is our witness. If we are afraid for others to see an aspect of our lives then we should rethink our position or involvement in those activities.

The next question that comes naturally is:

If you say you should hide nothing of yourself then why should you have a separate "public figure" page instead of doing all your communication through your personal profile?

Here the reasoning gets a little more logistical. The algorithms that Facebook uses to decide who sees what posts are very specific, they have to do with the number of "friends" you have, how many of them are online, who have you "recently" interacted with via Facebook. Is is a picture? is it a link? or is it just words? Is it a poll question? if so who has responded to it? The developers at Facebook know that we all get online to see something, however if they showed us everything then we would see less of what we "like" so their algorithm factors all these things in with all your friends and then decides when and where it should show up on people's news feed. So consequently the time of day that you post something could be the difference between it being seen by 3 people or 300 people. (if you have enough friends that it could be seen by 3,000 people then Facebook has likely already talked to you about changing your page format because posts are rarely seen by more than 2/3rds of your friends and there is a 5,000 friend limit)  When you use Facebook as a ministry tool, you should make sure you are maximizing its utility. A "page" that someone has to actively click like for the item to show up in their news feed, is more likely to be content that the algorithm will push to the people connected to your page. Additionally, it allows you to view insights into who sees which posts. Allowing you even further to make the most out of the ministry tool, in this case a Facebook "public figure" page.

The point is not to hide posts from people, and it is not to hijack people's news-feed but instead to get messages of value to the people who find value in what you have to say. 

Who decides what message is valuable, significant, or relevant, to the people on Facebook? 

In a personal profile, you do. In a "page" they do. They have to click the like button on the page to even begin seeing posts from it in their news feed. Where as through the personal profile algorithm it factors in interactions that you have made and your posts could start showing up on the news-feed of someone whose photos you browsed but otherwise have little or no interaction aside from sitting next to each other in the 6th grade and not wanting to hurt the other persons feelings when a friend request showed up in your inbox.

What this does not mean is that you should show less about your faith or make less ministry related posts on a personal page because we are not hiding ourselves from people in our past nor should we be. However, we should be paying attention to see if someone has clicked a link to an important article we posted. When we have a word we hope will inspire a specific group of people we should be intentional enough to let them hear it.

We should make the most out of the Social Media Tools that we have before us doing everything we can to communicate with people whose lives our touched by our ministry.

As Always thanks for your time and giving this a read. If you enjoyed it share it with friends, you can do so easily with one of the buttons below. I pray that you will embrace life in the Love and Grace offered to you through Jesus Christ, and that you will always remember Jeremiah 29:11.  – For I know the plans I have for you declares the Lord, Plans to Proper You and not for harm, Plans with Hope for the Future.

Thursday, May 9, 2013

Pardon the crass expression but it is true.

Do you feel like young people are just impossible to connect with these days? Maybe you are a parent or a teacher who just feels like teenagers wont listen to you. Maybe you are involved with young people in another way and it seems like the generation that was born after AOL became popular is the most disrespectful people you have ever met. Maybe you are great at connecting with young people and think they are fantastic. Maybe This generation gives you hope for a better world in the future. I have no idea where in the spectrum you may find yourself. But I can offer a bit of wisdom on the subject. Hopefully you will find it useful in understanding your interactions with people under 20. Most importantly I hope it helps you evaluate yourself in a way that leads to personal growth.

To me what I am about to share is what I consider to be a leading factor in why young people are moving away from previously well established places like church.

Here it is.

Young people have been increasingly exposed to modern technology that exposes them to exponentially growing communication and information. Because sites like Facebook, Twitter, Instagram, Snapchat, and whatever other communication or social network you can think of expose us to so many people, it is now a matter of social survival to notice pattern in order to discern between what is authentic and what is fake or sarcastic.

Basically what I'm saying is - Young people are getting better and better at smelling b.s.

Pardon the crass expression but it is true.

In a world where Facebook notifies you of each of your "friends" birthdays what significance is it when you write happy birthday on their wall? Often the only time a person communicates directly with us in a given year through Facebook is when we see this reminder. Is there really a connection through that? Most young people will acknowledge that they appreciate the gesture, but it caries little weight in knowing how that person does or doesn't value them.

Someone with the pattern of being rude, selfish, and full of pride, who has only said hello to you in the hallway at school or shared a third grade classroom with you might shoot you a message or "like" a post, or "favorite" a tweet. In that moment young people wonder what is the motive, is it to be seen as the nice person who wishes you a happy birthday? is the motive to make you think about them? is the motive selfish, or selfless. Is it an authentic connection or is it fake?

Even more confusing is the person who we know even less about or are less connected to sends us a message asking how things are going.

So when it comes to connecting with young people (especially those who cant remember the world before AOL instant messenger or cant even remember that far back) there is a constant evaluation of authenticity. There is a constant guard against the fake, phony, sarcastic, and selfish pride.

It is not until you can show them a level of consistency in who you are, and that you value who they are and not just what they can bring to you, that you will be able to connect with them on a level that serves to  impact their lives.

When you as a parent or teacher or youth worker try to have a serious conversation about God, morality, or simply respect and responsibility think first about what you have invested in connecting with them. They already have and will at best invest in what your telling them to the degree that they perceive you have invested in them.

With regard to why I think this contributes to young people leaving established churches, denominations, or religion is because there is often a disconnect between what we believe and how we live. This is inconsistency is the main red flag of something that is fake. So they begin to trust less of what/who they hear and then loose respect before disconnecting completely.

Are we ever going to be able to live 100% consistent lives probably not but I hope that this article would help to move you on toward perfection. Let us seek to live authentically and genuinely value the lives of the people we interact with if not all people. Hopefully the ever increasing ability to distinguish authenticity and depth from that which is shallow and fake will serve to move the world in a positive direction forcing us to love our neighbors just that much more.

As Always thanks for your time and giving this a read. If you enjoyed it share it with friends, you can do so easily with one of the buttons below. I pray that you will embrace life in the Love and Grace offered to you through Jesus Christ, and that you will always remember Jeremiah 29:11.  – For I know the plans I have for you declares the Lord, Plans to Proper You and not for harm, Plans with Hope for the Future.